The Ultimate Guide to Clean Beauty in 2023

The demand for clean and sustainable beauty products only continues to grow. And for good reason – not only are these products better for our skin and overall health, but they're also better for the environment.

But with so many options on the market, it can be overwhelming to figure out which products are truly clean and which are just greenwashing their way to your wallet. That's why we're breaking down everything you need to know about clean beauty in 2023, including the top brands and must-have products.

What is Clean Beauty?

First things first, let's define what we mean by "clean beauty." In the past, this term has been used interchangeably with "organic" or "natural," but in 2023, the definition has become more clear-cut. Clean beauty products are those that are free from harmful ingredients such as parabens, phthalates, and synthetic fragrances. They are also cruelty-free and often have sustainable packaging.

But it's not just about what's not in the products – clean beauty also focuses on what is in them. Many clean beauty brands use high-quality, natural ingredients that are good for your skin and the environment.

Top Clean Beauty Brands of 2023

Biossance

This brand is all about using sustainable and plant-based ingredients to create effective skincare products. Their star product, the Squalane + Phyto-Retinol Serum, has become a cult favorite for its ability to smooth fine lines and brighten the complexion.

Ilia

Ilia's clean beauty products are not only free from harmful ingredients, but they also have a strong focus on using organic and biodynamic ingredients. Their multi-use sticks, like the Super Serum Skin Tint and the Limitless Lash Mascara, have become a favorite for their convenience and effectiveness.

REN Clean Skincare

REN has always been a leader in the clean beauty space, and in 2023, they continue to impress with their use of bio-actives and sustainable packaging. The Radiance Perfection Serum and the Evercalm Global Protection Day Cream are must-haves for anyone looking to achieve a healthy and glowing complexion.

Herbivore

This brand prides itself on using only natural ingredients and staying away from synthetic preservatives. Their Pink Cloud Rosewater Moisture Cream and the Blue Tansy AHA + BHA Resurfacing Clarity Mask are perfect for achieving a clear and even complexion.

Kjaer Weis

Kjaer Weis is a luxury clean beauty brand that focuses on using organic ingredients and sustainable packaging. Their Cream Blush and the Lip Tint are favorites for adding a natural flush of color to the cheeks and lips.