The 2023 Fragrance Trends You Should Know

As we move into the new year, it's important to stay ahead of the curve when it comes to fragrance trends. 2022 highlighted our obsession with smelling divine, popularizing "your skin but better" scents and decadent, edible fragrance notes. But what can we expect in 2023? Here are the top fragrance trends to keep an eye out for.

Gender-Less

Gone are the days of traditional masculine and feminine fragrances. Instead, we're seeing a rise in gender-less scents that blur the lines and offer something for everyone. These complex blends of florals, herbs, woods, and spices are designed to appeal to both men and women, making them the perfect unisex option.

One of the key players in this trend is the use of florals typically considered "feminine", like rose and jasmine, in masculine fragrance compositions. It's a refreshing change of pace and allows for more experimentation and self expression when it comes to fragrance choices.

Inspired by Nature

Nature has always been a source of inspiration for perfumers, but in 2023 we're seeing a renewed focus on garden-given notes like oakmoss and thyme. These earthy, grounding scents bring a sense of calm and serenity to fragrances, making them perfect for daily wear. They evoke feelings of walking through a forest or a meadow, and can transport us to a different place and time.

Smelling Good Enough to Eat

Edible fragrance notes have been popular for a while now, but in 2023 we're seeing a renewed focus on almond, cinnamon, and chocolate. These warm, comforting scents are perfect for the colder months and evoke feelings of being wrapped up in a cozy blanket by the fire. They're also a great way to add a touch of indulgence to your everyday fragrance routine.

A Fresh Take

Citrus scents have always been popular for their refreshing, invigorating properties, but in 2023 we're seeing a renewed focus on these notes. Late winter through spring, expect to see a mini-moment of citrus fragrances, with a renewed focus on lemon, orange, and grapefruit. These scents are perfect for brightening up even the gloomiest of days and will provide a much-needed boost of energy and positivity. Brands are also experimenting with new and exciting ways to incorporate citrus into their fragrances, such as blending it with unexpected notes like cedarwood or rose. This creates a unique and exciting fragrance experience that's perfect for those looking to try something new.

Feeling-Inspired

2023 is also the year of "feeling-inspired" fragrances, which are designed to evoke specific emotions or memories. These fragrances often feature notes of garden-given ingredients like oakmoss, thyme, and lavender, which are known for their grounding and calming properties. These fragrances are perfect for those looking to create a sense of calm and tranquility in their daily lives. Brands are also experimenting with new and exciting ways to incorporate these feeling-inspired fragrances, such as using unconventional ingredients or taking inspiration from unexpected places.